Do you want to know how your competitors attract new business? Have you ever wondered how the successful firms made it to the top? Stop wondering and get the facts.
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Why do all the experts recommend direct mail marketing even though most insurance agents fail miserably at it? Because, when done correctly, direct mail can be one of the most profitable marketing techniques. The problem is over 50% of insurance agents report that direct marketing is one of their least profitable endeavors. Why? Because if a direct mail piece is poorly constructed, it will be a colossal waste of money!
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Through a series of exclusive interviews, Marcie Callan will reveal the business building secrets of the nation’s top producers that she learned by surveying thousands of agents across the country. You are guaranteed to learn: the top 10 free advertising techniques; the #1 most effective way to gain referrals; How to boost revenues by 50% in less than one year; the three most-used marketing techniques by top producers; and much more!
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CREATOR: Marcie Callan
DESCRIPTION: 1 Audio CD

A recent surveys of the insurance industry found that three of every four agents feel they spend too much time on administrative busywork when they could, instead, be selling. This amounts to millions of dollars in lost business every year. The cause? Inefficient procedures and marketing.
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A newsletter can cost as much as $4 per copy to produce. If you have a database of 1,000 customers and prospects, that's $4,000 for just one edition! What should a professional do to make sure he gets a decent return on such a big investment? Better still, what can a professional do to keep the initial costs down and increase the return even more?
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